J'amerais Habité Dans Cet Cartier



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To me this jewelry brand of high standards, one of the eldest in the world,  is absolutely inseparable from opera. It started by opening just small apertures to a very private, sophisticated, exclusive and elitist clientele, but around the 70's, when it went from family business into the statute of multinational, the brand modernized itself, rejuvenated and opened its doors wide open to a more cosmopolitan, up-to-date, trend watcher clientele without, however, loosing its personality - traditional, classic and unquestionably luxurious, but rather reinventing itself as contemporary, seductive and exquisitly imposing. These jewels, just like opera, transmit emotions, magic, creativity, drama; they translate the expression of love, of afection, build the bridge between dream and reality, always tenuous, never clear. Whether it was the Love handcuff bracelet, the Panthére ring or the Tank watch I would certainly be a happier woman if I possessed one of these beloved jewels. In the meantime, I'll keep on dreaming that I inhabit this place of wonderland, while far away the hard reality echoes the sounds of a song of mourning, of a superlative emotion! And this tune is just for me, Aida, who carries the name of an opera!

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